A
client asked for our help in marketing a diabetic non-syringe injection
product. We noticed that the demonstration of this needle device was by
injecting an orange and other similar items. However, this didn’t allow
you to see the small size of the needle and how little it penetrates
the skin.
With an ingenious solution, we solved the problem (a problem the client
didn't realize they had). Our Educational Injection Cube opened the
eyes of patients and healthcare professionals and helped the product
team build sales. The product includes:
Our client was recognized for introducing an education tool that serves patients and sets the company apart from its competition. In short, it injected more value in their brand and was a shot in the arm for the sales staff.