A
client who sells allergy medicine in pill form came to us with a
problem. They were losing business to competitors who offered their own
allergy products in liquid form. Our challenge was to develop a
portable pill cup that would make it easier for patients to take our
client’s medication.
Working with our design partners, we created an ingenious collapsible pill cup that could fit in your pocket.
Surveys found that our innovative product made it easier for patients to take pills throughout the day. Our collapsible pill cup won the 2004 Health Information Award and has been patented. You could say the great results were easy to swallow.