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"Living With It" Kit Earns Prestigious 2003 Health Information Award

living with it kit photoPUI received a Merit award for its Living With It kits. The promotion was developed to spread awareness of a pharmaceutical client's breast cancer web site.

The kits, handed out at Race For The Cure events nationwide, feature small backpacks containing t-shirt, cap, lip balm, sports towel, sunscreen, pen, tissues and water bottle. They carry the client's brand name and direct cancer patients to the web site for useful information on breast cancer. Since the promotion began, brand awareness and visitation to the web site has soared.

In each year, nearly 1,100 entries were judged and evaluated in terms of health information content, creativity and overall excellence. The Your Health is in Your Hands and The Living With It kits were honored in the category of Advertising Specialty/Promotional Incentive.

"These awards set an industry standard of quality for consumer health materials," says Patricia Henze, Executive Director of the Health Information Resource Center. "This seal of quality helps health professionals find the best consumer health information resources for their programs